About Erico

Designer, developer, and digital platform problem solver.

I am a senior web and digital experience professional with more than 10 years of experience connecting product UX, WordPress architecture, front-end development, accessibility, analytics, and visual communication.

Houston, Texas · Open to remote opportunities · Bilingual English and Spanish

Erico Figueroa, Senior Web and Digital Experience Designer
Professional Profile

I work where design, technology, content, and business needs meet.

My career has never fit neatly into one box. I design interfaces and visual systems, but I also build, optimize, troubleshoot, measure, and support the platforms behind them.

Most recently, I served as Coordinator, Management Systems III and Web Designer for the University of Houston–Downtown Bilingual E-Library. I owned the digital platform across user experience, WordPress architecture, hosting, performance, security, accessibility, analytics, publishing workflows, integrations, and long-term operations.

I helped scale the platform to support more than 900 bilingual eBooks and videos and over 400 registered users, while collaborating with faculty, editors, school partners, community organizations, and university leadership.

Earlier in my career, I designed B2B software experiences, conversion-focused landing pages, responsive websites, digital campaigns, kiosk interfaces, sales presentations, trade-show materials, brand systems, and customer-facing content across SaaS, education, retail technology, hospitality, home services, and e-commerce.

Experience & Impact

More than visual design

My experience spans digital product design, web development, content systems, platform operations, accessibility, analytics, marketing, and visual communication.

10+ Years of Experience Design, development, digital products, marketing, and platform operations.
900+ Digital Resources Managed through a scalable bilingual publishing and content platform.
400+ Registered Users Supported through account workflows, content access, and platform operations.
End-to-End Platform Ownership UX, architecture, hosting, analytics, accessibility, performance, security, and operations.
Core Capabilities

A multidisciplinary approach to digital experience

I combine creative, technical, analytical, and operational capabilities to move digital work from concept through implementation and long-term improvement.

01

Product UX & Design Systems

Responsive interfaces, workflows, wireframes, prototypes, reusable patterns, information architecture, and consistent cross-platform experiences.

02

WordPress & Web Architecture

Platform planning, Elementor, WooCommerce, structured content, hosting, plugins, publishing systems, security, backups, and long-term reliability.

03

Front-End Development

Responsive implementation using HTML, CSS, JavaScript, PHP, WordPress templates, reusable components, and cross-browser QA.

04

Integrations & Operations

Analytics, video platforms, e-commerce tools, APIs, third-party services, automation, account workflows, troubleshooting, and deployments.

05

Accessibility & Performance

WCAG-conscious design, mobile usability, technical SEO, Core Web Vitals, caching, optimization, testing, and continuous platform improvement.

06

Visual Communication & Brand

Brand systems, presentations, sales materials, social content, editorial layouts, motion graphics, video, campaigns, and digital storytelling.

Selected Experience

Experience across platforms, products, campaigns, and organizations

A career built across education, SaaS, web production, retail technology, marketing, visual communication, and digital operations.

2023–2026
Coordinator, Management Systems III — Web Designer
University of Houston–Downtown · Bilingual E-Library

Owned and scaled a bilingual WordPress platform supporting more than 900 digital resources and over 400 registered users. Managed UX, architecture, accessibility, analytics, infrastructure, integrations, performance, security, publishing workflows, and long-term platform operations.

2022–2023
Digital Marketing & Web Specialist
PriceEasy / Zdaly

Designed conversion-focused landing pages, digital marketing assets, presentations, and B2B software interfaces. Collaborated with developers on product UI improvements and used SEO, analytics, and user behavior to strengthen digital performance.

2021–2023
Freelance Web & UI Designer
Autoshop Solutions · Popmenu

Created responsive interfaces, wireframes, design systems, implementation-ready Figma assets, CMS websites, structured digital menus, bilingual content, and third-party delivery integrations in high-volume production environments.

2018–2022
Creative Director
Unified Commerce Company

Directed website, digital, print, retail technology, trade-show, and sales enablement work. Designed kiosk interfaces, assembly documentation, booth graphics, brochures, presentations, and customer-facing materials while collaborating with business and technical teams.

2014–2017
Marketing Specialist — Web, Digital & Campaigns
ACT Security

Designed and managed the company website, product pages, digital advertising, social media, brochures, billboards, television creative, and integrated campaigns while supporting an approximately $10,000 monthly marketing budget.

2011–2013
In-House Graphic Designer — Web & Digital Content
Homeworks Corp

Designed and maintained the company website, organized portfolio content, retouched project photography, and produced digital, social, and print marketing materials.

Education & Additional Information

Creative foundation with hands-on technical experience

Education

Master of Fine Arts in Graphic Design Atlantic University College · San Juan, Puerto Rico
Bachelor of Fine Arts University of Puerto Rico, Río Piedras · San Juan, Puerto Rico

Professional Details

Location Houston, Texas · Open to remote opportunities
Languages Bilingual English and Spanish
Work Authorization Authorized to work in the United States for any employer
Tools Figma, WordPress, Elementor, WooCommerce, Adobe Creative Suite, GA4, Google Tag Manager, HTML, CSS, JavaScript, and PHP
Available for New Opportunities

Looking for someone who can connect design, development, and digital platform ownership?

I bring more than 10 years of experience creating, implementing, optimizing, and supporting digital products, websites, content systems, and customer-facing experiences.

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