Selected Work

Product, Web &
Digital Experience Design

Selected SaaS products, enterprise platforms, WordPress systems, and commerce experiences designed across UX, visual design, architecture, and implementation.

10+ Years of Experience Product UX/UI WordPress Architecture Web & Commerce Design
Website & Commerce Design

Selected web experiences across retail, hospitality, automotive, and outdoor markets

These projects demonstrate visual design, responsive layouts, product organization, navigation, commerce patterns, and industry-specific digital storytelling.

Hospitality

Hospitality & Guest Experience

A hospitality website experience designed to support clear navigation, visual storytelling, and a smooth path from discovery to accommodation information.

Outdoor Retail

Hunting & Fishing Retail

An outdoor commerce experience designed to organize hunting and fishing equipment through focused categories, clear navigation, and a rugged visual identity.

Adventure Commerce

Outdoor & Adventure Retail

An e-commerce experience for hiking, camping, survival, and adventure products built around product discovery and flexible category structures.

Automotive Commerce

Automotive Parts & Accessories

An automotive commerce experience created to showcase parts, accessories, and equipment through clear product organization and a performance-focused style.

E-Commerce

Multi-Category Online Retail

A flexible commerce experience designed around reusable product layouts, clear shopping paths, merchandising, and scalable category organization.

Sustainable Products

Sustainable & Agricultural Products

A clean, credible website concept for sustainable products and agricultural businesses, designed to communicate value and support online discovery.

Design Approach

Bridging design, technology, content, and business goals

My work combines visual design with platform architecture, accessibility, performance, content strategy, and the operational realities of maintaining digital products.

01

Understand

Clarify users, business requirements, technical constraints, content needs, and project priorities.

02

Structure

Organize information, navigation, content systems, workflows, and reusable interface patterns.

03

Design & Build

Create responsive, accessible experiences that connect visual design with real technical implementation.

04

Measure & Improve

Support performance, analytics, accessibility, optimization, publishing, and long-term maintenance.

Available for New Opportunities

Need a designer who understands both the experience and the platform behind it?

I bring more than 10 years of experience across product design, WordPress architecture, UX, accessibility, performance, digital content, and implementation.

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