Fuel Pricing & Location Intelligence Platform
A connected desktop and mobile product experience designed to help fuel-retail teams monitor competitors, evaluate locations, manage pricing rules, and turn complex market data into actionable business decisions.
Role: Product & Digital Designer
One connected product ecosystem across desktop, mobile, analytics, and business communication
This project connected pricing operations, competitive intelligence, geographic analysis, mobile workflows, and product-marketing materials through a consistent visual and interaction system.
Product Scope
The platform supports multi-station fuel retailers that need to monitor market conditions, compare locations, configure pricing rules, analyze customer behavior, and communicate pricing decisions across their organization.
My Responsibilities
- Desktop product and dashboard interface design
- Mobile pricing and station-management workflows
- Information architecture for data-heavy interfaces
- Charts, metrics, maps, and decision-support layouts
- Product-marketing and sales-presentation design
- Deployment and onboarding communication
Make complex pricing and location data understandable, actionable, and usable across devices
Pricing teams must monitor many locations and competitors, understand margins, evaluate market activity, and respond quickly. The experience needed to organize dense operational data without overwhelming the user.
Monitor
Track competitor prices, market conditions, traffic patterns, and station-level activity.
Analyze
Turn pricing, mobility, demographic, geographic, and operational data into useful comparisons.
Act
Configure pricing rules, review recommendations, and support station-level price changes.
Platform capabilities and intelligence sources
The product combines competitive pricing, business intelligence, geographic analysis, site characteristics, mobility patterns, weather, traffic, and rule-based automation.
A centralized workspace for market analysis, forecasting, and strategic decision-making
The desktop experience provides the space and information density required for deeper geographic analysis, location comparison, sales forecasting, and investment planning.
Operational pricing and market intelligence in a focused mobile workflow
The mobile experience prioritizes quick access to station information, competitor pricing, rules, analytics, and actionable price controls.
Multi-Station Overview
Compare competitor pricing, margins, fuel types, and multiple locations from one scan-friendly screen.
Pricing Decision and Submission
Review pricing recommendations, competitor positions, margins, and geographic context before submitting changes.
Pricing Rule Management
Create and manage rules using fuel type, payment method, date range, and pricing conditions.
Competitive Price Analysis
Compare daily prices and price differences between a selected station and its competitors.
Mobility Intelligence
Analyze monthly visitors, year-over-year change, competitor rankings, and movement patterns.
Traffic and Demographics
Present daily visits, hourly activity, income data, and demographic comparisons.
Translating technical product capabilities into a clear enterprise sales narrative
The work extended beyond the product interface. I also designed presentation materials that explained pricing automation, mobile connectivity, onboarding, and deployment in a customer-focused format.
Designing the Complete Product Story
My work connected product UX, mobile workflows, data visualization, sales communication, and implementation materials into one cohesive system.
- Desktop product and dashboard design
- Mobile application UX/UI
- Information architecture and data visualization
- Product-marketing and sales presentations
- Feature communication and visual storytelling
- Deployment and onboarding materials
Product thinking across interfaces, data, marketing, and implementation
The strength of this work is the breadth and consistency of the complete product ecosystem—from detailed mobile workflows to enterprise-facing product communication.
Complex Product UX
Organizing pricing, competitors, maps, traffic, demographics, and operational data without losing clarity.
Cross-Platform Design
Adapting connected workflows for information-dense desktop interfaces and focused mobile tasks.
Enterprise Communication
Translating technical capabilities into understandable product, onboarding, and business-value narratives.
Portfolio confidentiality note: The client identity and interface branding have been modified for public presentation. “Site Intelligence” is a neutral portfolio identity and is not represented as the product’s original commercial name.
Looking for a designer who can connect product UX, web platforms, and business communication?
I bring more than 10 years of experience designing, building, and supporting digital experiences for organizations, products, and real users.
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